Entitlement in America: Five signs your kids may be entitled

Every parent wants his child to have more than he did, but how do you fight it when your kids feel like they they're "entitled" to it? As special correspondent Sheila Gray shows us how moms and dads draw the line between fulfilled and spoiled.

â??I think social media definitely contributes to the immediacy," said Sam Hatter, a senior in high school.

â??Buy this, I got this, you should get this too. I think it's difficult to realize that's not the way it works for the vast majority of the world,â?? said her father Dave Hatter.

Dave and Leslee Hatter are raising four children in a materialistic, media savvy society.

â??You just can't satisfy that instant need all the time,â?? said Leslee.

One of their priorities as parents is teaching their kids to appreciate things - by working for them. Even five-year-old Vince.

â??Have I seen a change in kids? Absolutely!â?? said Mt. St. Joseph football coach Rid Huber.

A college football coach for 33 years, Huber is big on athletics, but NOT big on every kid getting a trophy.

â??My greatest lessons were in defeats. How do we get better from that defeat?â?? said Huber.

â??Itâ??s going to be psychologically hard for them to accept that some things just don't come easy,â?? said restaurant owner Susanna Wong.

For Wong, being a mother, and pushing her children, is also a full-time job.

These parents agree they're battling a couple of different messages -- the ones in the media about beauty - wealth - and celebrity.

And technology also presents a challenge in money messages - want a song from iTunes? A book from Amazon? It's right here!

â??This cashless system we live in now, I can't imagine he would understand,â?? said Leslee Hatter.

â??The good old days when you look in your wallet and go, gosh, no money in there, I can't buy that. Now I just hit the button, and go, I'll pay for that later,â?? said her husband Dave.

The Hatterâ??s kids pay for things the old fashioned way.

â??I've had a job since 8th grade, cutting people's grass. If I want something I pay for it myself,â?? said Sam.

Another way to help kids get the right message? Show them how other people live.

Coach Huber took some of his football players to Africa.

â??You're fortunate to have good shoes on your feet, a good meal when you get home. That's the thing, maybe as parents we should spend more time on,â?? said Huber.

The Hatter's hope the time they spend on these messages leads their children to be better adults.

â??It's not just a sense of entitlement. It's all of a sudden you're out on your own, and you don't know how to provide for yourself,â?? said Dave.

â??Our son is 18. He's very grateful for the opportunities he's been given,â?? said Leslee.

A family who's already seeing some victories in the entitlement battle - as the positive messages take hold.

Click here to read about the five signs that show your kids may be entitled.