How to avoid Valentine's Day shopping scams

If you are looking to steal your Valentine's heart this Friday, beware of those looking to steal your identity, money, and even data. There are a number of scams even the savviest of internet shoppers might not be aware of while shopping for loved ones this holiday.

Don't let the romance of Valentine's Day blind you, scammers are out there, specifically targeting those shopping more with their hearts, and less with their heads. AARP's Blog put together some of the biggest scams making their way around the internet this Valentine's Day.

If using an online dating website, be careful of scammers targeting the site. They may try to pull you into what is called a 'long-con' scam, which is typically part of an organized crime ring. The criminals create a fake identity, lure you in, and once a relationship is formed, ask for a money transfer. Once they have that cash, they are likely never to be heard from again.

Also, be on the lookout for E-cards. Scammers send the electronic cards potentially infecting your computer with Malware. By doing this, they could gain remote access to your computer files, and even access online bank account information.

When shopping for your loved one online, it is important not to fall into a fake sales gimmick. The general rule of thumb is to be cautious while shopping online, unless it's a company that you've purchased from in the past and you know is trustworthy.

And lastly, be cautious of what friends send via social media. Many of the Valentine's Day apps and messages link to another page, often survey websites where scammers will try to collect your personal information.

If you notice any strange transactions on credit cards, it is important to inform your bank immediately.