Hours before the doors opened dozens of students and their parents gathered outside the Cellular Connection in Kirksville for its â??School Rocks Backpack Giveawayâ??. Cellular Connection is the largest Verizon premium wireless retailer in the U.S. and on Saturday it gave 60,000 backpacks full of school supplies to children from kindergarten through 12th grade for free.
Backpacks were given away Saturday morning on a first-come first-serve basis. The stores had about 200 backpacks to give away. â??We've already got 100 kids registered today before noon,â?? said Manager Scott Lyons. â??And, we're only doing this from noon until two, so it sounds like we'll give them all away pretty quickly.â??
Lyons said this is a great way for them to give back to the community.