More people could be making their way to Kirksville because of a grant.
The Kirksville Area Chamber of Commerce received a $4,356.63 grant from the Missouri Division of Tourism. Tourism Director Debi Boughton said the grant will be used for advertising in places like Triple A magazine.
Boughton said the grant pays for half the ads and the tourism office pays for the other half, so it extends its marketing dollars. She said the most common reason people come to Kirksville is for conferences, museum and its universities.
Boughton said the challenge is getting people here other than for business purposes.
â??I think that when people come here the first time they like it and they want to come back, so our biggest challenge is to get new visitors to come the first time, because once they're here they really like it,â?? Boughton said.
Boughton said the biggest tourism niche that gets people to Kirksville is hunting and fishing.