Missouri to maximize benefit of All-Star tourism
Thu, 19 Mar 2009 09:39:38 GMT —
ST. LOUIS (AP) -- Gov. Jay Nixon says he is dedicating state tourism dollars to promote the St. Louis region and Missouri as a national tourism destination, capitalizing on the Major League Baseball All-Star Game in St. Louis.
During a stop this week in Branson, Nixon announced the release of an additional $1 million in advertising funds to help jump-start the 2009 tourism season.
Yesterday, he directed the Missouri Tourism Commission to develop a marketing plan with some of those dollars to encourage baseball fans attending the All-Star Game to arrive early and stay late.
This year's All-Star Game is July 14, and it's the first St. Louis has hosted since 1966.