Paul Rhoads put Iowa State in the national spotlight for the first time in years with a fiery postgame tirade following last week's 31-30 loss to Texas.
The rant helped illustrate why Rhoads might be the most popular 1-3 coach in the country heading into Saturday's game at No. 20 Texas Tech (5-0, 1-0 Big 12).
Iowa State's fans, administration and players remain committed to Rhoads.
His enthusiasm for the Cyclones hasn't worn off either - even with their hopes for a winning season in 2013 in peril.
The fan base has spoken with crowds of at least 50,000 at Jack Trice Stadium for a school-record 16 games in a row.
Athletic director Jamie Pollard fully committed to Rhoads before the 2012 season with a contract extension through 2021.