A new study shows the University of Missouri's move to the Southeastern Conference increased the effects of MU athletics on the local economy.
The Columbia Daily Tribune (http://is.gd/LB30sW ) reports the research was done by graduate students at the university's College of Business.
The study estimated that the total economic effect from athletic events in the 2012-13 season was $188 million.
That was up $41 million - or 27 percent - from the prior year's estimate, when the Tigers were still in the Big 12.
The study is based on a survey of about 1,200 people during athletic events and is used to estimate their average spending.
The researchers found that out-of-towners spend roughly $93 on average during football game days in Columbia.