A person familiar with the decision says New Orleans will be the site of the new marquee bowl game between the Southeastern Conference and Big 12.
The game will still be called the Sugar Bowl and will be played in the Superdome, the person said, speaking on condition of anonymity because it had not been formally announced.
The story was first reported by ESPN.com.
Several sites were vying to host the game, including Dallas Cowboys Stadium in Arlington, Texas.
The game will start in 2014, when the new four-team playoff postseason begins. It will match the champions from the SEC and Big 12, unless those teams are selected to the national semifinals.
In that case, two other highly rated teams from those conferences will be paired up.