Comcast Corp. has signed a 10-year agreement with NASCAR to replace Nationwide Insurance as the title sponsor of the second-tier series.
The series will be known as the NASCAR Xfinity Series through 2024.
The deal that matches the longest single agreement around title sponsorship of any NASCAR national series in its history.
Xfinity, the online video service of Philadelphia-based Comcast, becomes just the third title sponsor in series history.
Anheuser-Busch spent 26 years as title sponsor and Nationwide has been sponsor the last 11.